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Our mission, should we choose to accept it, is to visually communicate your message, your brand, and furthermore your thought process through various mediums of art, design, video and motion graphics. From concept to completion and a whole lot of confidence and creativity in between, we will solidify your advertising and marketing strategy, refine your corporate identity, and strengthen the branding of your product line. This message will self destruct in 5, 4, 3…

The Man on the Moon

The most anticipated holiday ad of the year is finally here! UK department store John Lewis released their 2015 holiday ad today, “The Man on the Moon.” Over the past few years John Lewis has made a reputation for themselves for producing the most highly memorable holiday ad campaigns, and this year is no different.

Lily

“Man on the Moon” portrays the story of a little girl named Lily, who’s favorite past time is staring through her telescope, which can also be purchased at John Lewis I might add. During her explorations, she spots an old man with worn and tethered clothing, living alone in a tiny shed on the moon. She makes every attempt to contact the old man. Waving her arms, throwing a paper airplane, attaching a message to an arrow, all to no success. Then on Christmas morning, we see a package attached to some helium balloons land at the feet of the old man. It’s a present from Lily, a telescope, that he can use to spot her back on Earth. He then sheds a tear of joy! Setting aside the huge liberties taken with the laws of astrophysics, and the open ended story of how and why this man is on the moon, it is a very touching and heart-felt 2 minute film.

The admittedly £1 million production was produced by ad agency Adam&Eve/DBB. A further £6 million was spent on air time. It was mostly filmed in Warner Brothers studios in Hertfordshire. Most of John Lewis’s filming budget was spent recreating the moons surface in Warner Brothers studios in July. They used 10 tons of bentonite and 100 kilos of pumice stone. The rocks are made of polystyrene and coated in plaster of Paris. The entire production took three weeks to film.

It appears that the winning formula that John Lewis uses in their ad campaigns is that they do not contain any speaking roles, cast adorable children, their main plot is focused around giving rather than receiving, and they commission an up-and-coming singer to cover a well known pop track. The featured song in this year’s production is called “Half the World Away” by Oasis. It is covered by Aurora, a 19-year-old Norwegian singer.

Head of brand marketing at John Lewis, Rachel Swift says there is now a house style to the adverts, which she doesn’t want to change. “It is has become part of our handwriting as a brand. It’s about storytelling through music and emotion. The sentiment behind that hasn’t changed – and that is quite intentional. The strategy behind our campaigns is always about thoughtful gifting.”

Which John Lewis holiday ad is your favorite?

Take the poll and leave a comment below.

2007 – Shadows

2008 – From Me To You

2009 – Sweet Child O’ Mine

2010 – A Tribute To Givers

2011 – The Long Wait

2012 – The Journey

2013 – The Bear and the Hare

2014 – Monty the Penguin

Which John Lewis holiday ad campaign is your favorite?

By | 2016-10-15T18:22:03+00:00 November 6th, 2015|Video Production|0 Comments

About the Author:

Frank Celi is the Chief Creative Officer & Founder of Celi Creative, a Tampa based advertising agency specializing in graphic design, web design, video production, and animation. His passion for pixels exceeds 13+ years in the industry. Whether it be for print, web, video, or animation, he devotes himself to every project he takes on. You may consider it an obsession. You can follow him on Twitter @CeliCreative.

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