YouTube For Your Business

So you’re a small business owner or an entrepreneur faced with the challenge of continuously growing your business, finding new customers or clients, retaining your existing customer base, keeping expenses down and discovering ways to out-maneuver your competition.

Guess what? You’re not alone.

YouTube is the world’s second most frequently used search engine and should be a vital part of your overall marketing and promotional strategy. You have a goal in mind for your YouTube videos and the capability to communicate with your audience. Your next step would be to select the approach that you will take to achieve your objectives.

As a video producer, you’re encouraged to create and maintain your own YouTube channel. When using YouTube for your business, you want to research your audience, figure out what types of videos appeal to your target audience, and then cater to their wants and needs. You need to take an extremely creative approach in order to set yourself apart from the competition, capture your target audience’s attention, and build their loyalty. You want to figure out what types of videos your target audience already enjoys watching on YouTube and incorporate some of these concepts and elements into your videos. Remember, your approach should always be unique to your company and audience rather than simply trying to mimic what your competition is already doing.

Use your own creativity! A YouTube video can utilize various aspects to capture your target audience’s attention. For example, the video can take on the form of a traditional commercial, an infomercial, or an advertorial in an effort to promote and sell a product or service. However, you can often take that same material and package it into a video that takes more of an instructional, product or service demonstration, or a how-to approach that utilizes a much more subtle sales message. You may discover that your audience will have a greater interest and appreciation when you adopt a less sales-oriented approach in your videos, which can also include customer testimonials, if applicable.

A YouTube video can also tell a story. For example, using your video, you can take your audience behind the scenes at your company or manufacturing facility to demonstrate how your products are made, introduce them to those who create them, or have the company’s founder share their story about how the company was conceived. Storytelling on YouTube can be a very influential way to communicate with your audience, especially if the person featured in the video has a compelling, entertaining, and outgoing personality.

A YouTube video can also be used to showcase a special event, speech, presentation, serve as a video blog (vlog or video diary), or have the goal of simply entertaining people. Do keep in mind, video is a visual medium, so use it. Don’t just talk to your audience. Actually demonstrate what you’re talking about rather than just featuring a “talking head.” If your video’s goal is to showcase a product, for example, be sure to visually show off every aspect of that product within your video.

If you decide to share news, facts, or information with your audience, choose the most visually compelling and entertaining way to convey the content in order to keep your viewers’ attention. Creatively using entertainment and/or humor, for example, is an excellent way to make otherwise complex or monotonous information pleasing in a YouTube video. You can also create and use colorful and animated charts, graphs, tables, and bulleted lists, when applicable.

Within the first few seconds of every video, and in using your YouTube channel as a whole, one of your core objectives should be to quickly build a rapport with your audience, while at the same time building up your credibility. Your viewers should want to hear what you have to say in your videos and also trust what you’re saying.

Many businesses produce and publish their own YouTube videos as part of their overall marketing and promotional strategy, either by hiring a video production company or by doing it themselves. We definitely encourage you to produce your own YouTube videos, however, if you find yourself in need of some professional assistance; feel free to contact us as we are here for you as well.

Celi Creative is a Tampa Design Studio specializing in graphic design, web design, video production, and animation. Our creative team will design, shoot, and animate your concepts to completion, and also add a whole lot of confidence and creativity in between.  At Celi Creative, we do it all. Funny, serious, promotional, or all of the above, we can create the perfect video for you. So contact us today! Celi Creative’s video professionals will turn your video production concepts into reality as quickly as you can say “Lights, Camera, Action!”

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By | 2016-10-15T18:22:09+00:00 September 20th, 2013|Video Production|0 Comments

About the Author:

Frank Celi is the Chief Creative Officer & Founder of Celi Creative, a Tampa based advertising agency specializing in graphic design, web design, video production, and animation. His passion for pixels exceeds 13+ years in the industry. Whether it be for print, web, video, or animation, he devotes himself to every project he takes on. You may consider it an obsession. You can follow him on Twitter @CeliCreative.

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