This is a video testimonial that we shot and produced for Empire Flippers, a company who’s primary service entails buying and selling websites.

Testimonials are a major factor when it comes to making a buying decision. So if you aren’t utilizing the praise that your customers have for your business, then you are missing out on a huge opportunity in having your current customers help you sell to your prospects.

Testimonials in the form of text on your website are great, however, if that is the only form that you are using, then you are failing to utilize one of your best marketing tools to its fullest potential, your satisfied customers. A video testimonial is far more engaging and will keep your viewers attention longer than reading a bunch of reviews.

Telling your clients how good your product or service is, is one thing, but hearing it from an actual customer gives you instant credibility. Anyone can state that they have the best product or service in the world, but what consumers really want is an unbiased opinion from an outside source. So how can a video testimonial such as this benefit your business?